Nothing against life, race, language, religion or politics. This is the BRU Creed. For all else, there is BRU. Lofty thoughts, but those who don’t dream big don’t accomplish big. So as we seek our place in the sun, why don’t you come join us? See you at our shop soon!

Who is BRU

We love anything associated with beauty, art, good life, good tastes, good vibes. We value local entreprenuerial spirit and local designs

What We BRU

Click here for a snapshot of what's up @ BRU!

Where we BRU

We now have 2 outlets in Singapore, BRU@Yishun and BRU2@Frankel. Click on the link below for opening hours and directions to our shops!

Latest News On BRU Singapore

Living well and Cash Back program

Together with our partner store - My Bike Shop, we have launched a fun program called 7DBike cashback program. We know how much Singaporeans love to bargain but retail these days are expensive to run and we do need to remain viable, we are trying hard to get a win win situation to reward

BRUCare cards now brings more benefits – referral program for friends and family AND free return delivery for Full servicing for folding bikes

10% discount on 2nd bike purchases* Free return transport for Folding bikes sent for FULL service** Applicable from 1 October 2017 Together with our partners for service support, we are aligning our membership cards. BRUcare Cardholders can get 10% discount for their 2nd purchases and help their friends enjoy these discounts too. Discounts cannot be combined with

Tern Verge X10 at $2350

The ever popular Tern Verge X10 is on promo. Tern’s lightest model at 9.6kg, with a 11-36T 10 speed cassette paired with a 55T chainring for a wide gear range – the Tern Verge X10 rides fast, and folds fast. [gallery type=slideshow size=large ids=1700,1699,1698,1697,2130,2131] Featuring performance componentry like Kinetix™ Pro X wheels with straight-pull spokes and smooth-rolling hubs,

2017 Tern models are in town: Tern Verge D9, Verge P10 and Verge X11

2017 Tern models are in town. First to arrive at our shops BRU@Yishun and BRU2@Frankel: Tern Verge D9, Verge P10 and Verge X11. These 3 models form the thrust of Tern's new design and technical updates for 2017 – 451 wheelsets, Disc brakes (Verge P10 and Verge X11), T-tuned frame geometry and 1x drivetrains. Tern has always

Last units of Bickerton 1909 available for sale

Last units of Bickerton 1909 left, Bickerton's interpretation for a luxurious and performance aluminium folding bicycle. Ergon BioKork hand grips, Brooks leather saddle with copper rails, Shimano Sora 9-speed trigger shift drivetrain powered by 55T FSA chainring and 11-32T cassette and running on Schwalbe Marathon Supreme. What's not to like? And now, get a Bickerton Sommerville

Chedech clearance sale NOW $2500 each

Chedech carbon folding bike, usual $2990 NOW $2500. 18 wheels, 5-speed Sturmey Archer internal hubgear on (of course) a carbon fibre folding frame. A performance commuter that sprints and climbs hills at ease, and easy to carry around at only 9.69kg! Also available in blue wrap decal for $2600. Offer available now at our shops BRU@Yishun and

BRU+MBS – an enlarged service footprint to serve you!

BRU+MBS 3rd Feb 2017 – BRU is pleased to announce that MyBikeShop (MBS) has agreed to merge with us to offer a integrated bicycle service support platform. What does this mean for customers? With this shared platform, you can get service at more locations with a combined retail footprint of 5 shops across Singapore. Also: - BRU

Moulton New Series Double Pylon – the epitome of luxury and comfort

In picture: Moulton New Series Double Pylon. AM New Series Spaceframe, edge brazed multi-tube construction with head and seat tube 'Pylons' in stainless steel. Moulton Flexitor® front fork with anti-dive geometry. Lovingly silver brazed by hand, right in Bradford, UK. Moulton M406 20 (406) rims stainless spokes. Comes stock with Campagnolo Super Record 22-speed drivetrain. Top-notch engineering

9-speed drivetrains – Is there still a place for them?

With most mid-range bicycle models today featuring a 8-speed drivetrain (think Dahon Speed Horize, Vitesse D8, Tern Link C8, D8, N8 and Verge N8) and entry-level performance bicycle models starting at 10-speed drivetrain (Tern Verge X10, Dahon Mu D10, Tyrell FX) – Is there still place for a 9-speed drivetrain? The quick answer is – Yes. The

Kiffy trike – French-designed adult trike

Kiffy Trike, the French-designed adult trike (that's tricycle + bike), is here in Singapore and available now at our shops. [gallery type=slideshow size=large ids=1807,1806,1809,1811] Stylish and practical at the same time, the Kiffy trike weighs slightly over 13kg and can carry a cargo up to 30kg on its front loader plate. The clever front swing system suspension